Wild River Outfitters (WRO) is a local owned and operated company that genuinely cares about their customers. Their staff on the sales floor and in their touring department is phenomenal. They are always friendly and eager to answer questions. I have gone on two tours with them and have shopped at their store numerous times. The kayak tours are a great family outing – an experience I will never forget! The staff is very educated at what they do. WRO has earned my business and that of my family, thank you for truly caring.